After the epidemic has passed, many businesses are still having trouble determining how to best recover from the Corona issue and get their operations back on track.
The ability of managers to adjust to the shifting expectations of customers and enterprises alike presents a number of issues. It is up to them to succeed in this so-called “New Normality” and discover a means for their businesses to remain competitive in the market.
The “Next normal” has forced firms to rapidly improve all of their divisions, including Marketing, in order to stay up with the expectations of the market. Even more rapidly than before the epidemic, fashion trends come and go. During these challenging times, the cultural norms, values, and behavioral patterns of customers are also undergoing shifts, which indicates that marketing strategies should also adapt. However, this growth, which everyone is hoping for, cannot occur gradually. It must occur all at once. Unfortunately, there is not enough time. It ought to take place at this very moment.
Uhura Digital has compiled a list of examples that will become essential for business and marketing in the “Next Normal” to comprehend and put into practice, and that have the potential to contribute to the primary obstacle that must be overcome in order to develop a sustainable business:
Direct-to-Consumer, often known as D2C marketing
Direct-to-Consumer (D2C) is a marketing and sales strategy that allows businesses and brands to cultivate connections with consumers on a one-on-one basis, without the participation of middlemen, retail traders, or platforms that boost profit margins. D2C is sometimes abbreviated as “D2C.”
What what is “direct-to-consumer” marketing, and why is it beneficial for your business?
Gaining useful insight into the client and their behavior, and using this information to establish better and more intimate interactions between the brand and the customer, is a big benefit. In addition, companies have a greater degree of control over their brand and own a client database that is both larger and more specific. This factor plays a significant part in the process of formulating a digital sales plan.
The global epidemic deprived customers of the ability to continue their buying habits at traditional brick-and-mortar establishments. Online trading has shown increasing levels and has become equally important for the development of brands. This is especially true for brands that have relied heavily on indirect customer relationships or sales up until this point. Although online shopping is popular, online trading has proven its worth by showing increasing levels.
According to a study conducted by the supplier of eCommerce software Spryker, almost sixty percent of firms in the fashion and sports industries have their own online shop, but just twenty-nine percent of brands in the beverage and cosmetics industries have. This is somewhat understandable when one considers the obstacles that must be overcome in order to implement a Direct-to-Consumer strategy. These obstacles include, but are not limited to, potential conflicts with existing significant sales partners, intricate information technology structures, complex logistics, and the requirement for new and additional expertise in order to successfully implement such radical alterations.
But the advantages often outweigh the disadvantages, and investing in a sound “Direct-to-Consumer” approach does not imply a “Either/Or” choice, just as this is not always the case in real life.
If companies begin to focus their attention not only on their online sales, but also on their online business strategy and the requirements of their clients, they will unquestionably find success in the digital marketplace.
Uhura is able to assist businesses on the analysis, creation of a strategy and service, technical implementation, and marketing of ‘Direct-to-Consumer’ methods. Uhura is responsible for the development of digital Direct-to-Consumer solutions.
The latest trend in bringing people together is via the use of digital events.
Why is it so vital to generate leads for B2B businesses?
The process of discovering potential buyers for a business-to-business product or service and persuading them to make a purchase is referred to as “B2B lead generation.” It is a very important task for the sales and marketing teams who work with B2B clients. The generation of leads and interactions with customers often takes place at events such as trade fairs, conferences, or even events held inside the company itself.
During the Corona crisis, time seemed to halt for some individuals, while for others it was an opportunity to prepare plans that would allow them to continue to be competitive despite the worldwide shifts that were taking place. Since the beginning of the Covid epidemic, all activities whose primary purpose was to bring people together were cancelled. This presented a significant issue for managers working in B2B marketing (in this case businesses).
As a result of the so-called “New Normality,” there is a rising need for a novel approach to organizing these kinds of gatherings. The fundamental question is, how can this be done?
The Answer Is Either Digital or Hybrid Occasions
Because of the Internet and other technical advancements, events are now conducted either entirely virtually or in a hybrid fashion, making it possible for anyone to take part and allowing the world to return to at least some semblance of its previous state. This, of course, does not imply that everything is operating without a hitch.
Many of these happenings don’t even make use of all of the options that are now open to them, and I don’t just mean in terms of how far technology has come or how much they know about certain tools. In addition, businesses should think about methods of presenting information that are both more engaging and visually appealing if they want to make their virtual events into an experience that is really meaningful. Furthermore, since there is no disturbance to the media during virtual and hybrid events, lead creation, for example, is both practical and able to be tracked.
Uhura assists businesses in converting their event ideas into digital and hybrid events, as well as creating the event’s contents and branding, as well as handling the full digital planning, organization of the event and presentation, and technical execution.
The New Marketing and Sales Funnel
Because Covid altered every aspect of our life, it is only logical that it also altered the manner in which sales are made, marketing is carried out, and company in general is managed. Therefore, if businesses want to maintain their level of competitiveness in the market, the B2B strategies of their managers will need to undergo shifts as well.
Regarding the retailoring of the brand’s attitude toward its clients, the following two aspects need to be discussed:
How did the experience with Covid-19 alter the way my consumers felt?
The Corona crisis caused the whole globe to alter, which led to clients having new requirements for their products and services. B2B marketing professionals need to adopt a new point of view while considering their clients in order to maintain their relevance in the eyes of those clients. This indicates that fresh consumer insights that take into account the present state of affairs need to be created.
What are some ways that the customer journey may be reimagined?
46% of small and medium-sized enterprises (SMEs), according to a study conducted by Accenture, have made significant investments to develop their infrastructures so that they become more virtual, networked, or contactless.
What exactly does this entail?
The popularity of digital platforms is growing at an even faster rate than it was previously, therefore managers need to start paying attention to the new guidelines. It will be easier to accomplish this goal with the assistance of digital technologies and by boosting the level of technological expertise possessed by your B2B sales staff.
The only leads that managers should focus on are the valuable ones, and they should examine whether or not their old digital strategy is still applicable.
Uhura Digital is involved in a variety of B2B enterprises and B2B marketing initiatives. As part of their work for these clients, they develop customer journey maps in collaboration with their clients in order to produce successful lead-generation campaigns and make the most of their paid-media expenditures. When you make adjustments to your B2B marketing, they provide advise.
Because it is a component of digital platforms as a whole, social media will be subject to some of the same shifts in attitude if the perception of digital platforms in general changes as a result of the Covid-19 incident. It has been noticed that use rose during lockdowns, which is not unexpected; nonetheless, this indicates that the contents need to be created in a new approach that is more relevant for the consumers.
It would seem that new trends in social media are winning strategies:
Paid Media Option Number One: It Would Appear That Smaller Platforms Are Sometimes A Better Solution For The Implementation Of Digital Strategies
Utilizing social media as a conduit for providing customer service
The significance of audio and video content is continuing to surge tremendously.
Influencers are like the younger brother or sister you never had. the growing faith in the individuals who create content.
Paid Media Strategy Number Two: Improve Your Social Media Reputation by Supplementing Your Organic Feed with Paid Content Conclusion:
As was noted before, the overall quality of the experience that a company provides for its customers is of the utmost significance, particularly in light of the Corona debacle. In order to forge a deeper connection between the client and the brand, it is important that it be customized not by the target group as a whole, but rather on an individual basis. How are businesses truly able to do that?
A marketing plan that is purpose-driven is essential to developing a devoted audience for a business. People form relationships with businesses that communicate to them in a way that is consistent with the perspectives they have towards the world around them. It is essential for there to be a sense of identification between the buyer and the brand.
As a result, managers are required to take on the mentality of the firms they work for and locate the most effective means of conveying their authenticity and ideals to the general public.