Remember “Indiana Jones and the Last Crusade,” where Indy has to face 3 challenges before he can reach the Holy Grail? Writing website content that search engines will smile upon is kind of like that — only there are way more than 3 challenges and they’re always changing. Also, I ...

When you run a small business, marketing it to people in your area can be challenging. You may not have the budget to run ads in the local paper or the resources to call prospective customers. If this is the case, implementing a local SEO strategy can bring you new leads, sales, ...

These tools are commonly used by people who want to build simple websites without any technical knowledge. However, they have very different approaches. It’s important to understand what you’re getting into to choose the best option for your needs. The main difference between ...

Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their ...

When it comes to digital marketing, there is absolutely no shortage of options. But, more to the point, you probably have a pretty good idea of what you want: marketing backed by an excellent creative team that excels at marketing & innovation. That being said, you have a ...

With the current popularity of reel videos, many video editing software for Instagram reels has appeared. It is often confusing for users to decide the one to get the best results. We have used those and tried to make a comparison of their features and tried to find the best one ...

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find. A listing on Google My Business can ...

As summer quickly approaches, it’s time to put a spotlight on the heart of Brafton: Our amazing teams! From Editorial to Project Management to Social, our teams are the rowers that keep this marketing boat en route to success. So why not shout out their wins along the way? ...

Let’s say at the beginning what we will say at the end. Yes, a 4-day work week really works. For both companies and employees. It has been thought of as a dream for people who work five days or maybe more in a week. But, three day weekend is not unachievable anymore. It is the ...

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, comments, shares, or reactions that people have to ...

If you’re active on just about any social media platform, you’ve noticed your feed has been transformed into a kaleidoscope of color in honor of Pride Month.  The very first Pride march in New York City was held June 28, 1970, commemorating the 1-year anniversary of the Stonewall ...

Have you ever seen a company so mysterious you can’t even tell what they do? They probably have some vague label that sounds like it came straight from an online business name generator. You’ve never heard anyone say they work there. Maybe you try to sneak a peek through the ...