Imagine for a moment if there was an awards ceremony for marketing. Content writers, social media specialists, graphic designers, and social media strategists — all of us would arrive in limos and party like it was 1999 on the red carpet. Other award events, such as the Oscars and the BAFTAs, would be no competition for us.
But do you have any idea who the true star of the show would be? Who of the famous people associated with digital marketing would be the first to take the stage?
The person in charge of SEO, to be specific.
Even if this level of celebration does not occur in the actual world, we believe SEO management still merits recognition for its achievements. Because of this, we are going to place this digital marketing professional in the limelight, and we are going to give you a front-row ticket to all of the celebrations. Put on your most impressive outfit for the awards season, and let’s discuss the subject, “What exactly is SEO management?”
SEO Management Basics
First things first: before you show up at the awards presentation, you need to brush up on all the celebs that are going to be there. This indicates that it is time to refresh your memory on the fundamentals of SEO management.
What exactly is SEO?
Search engine optimization, often known as SEO, is just as essential to professionals in digital marketing as scripts are to actors and actresses. Search engine optimization (SEO) teaches us how to place our material in such a way that it will rank well on search engine results pages (SERPs) and be accessible to a greater number of our devoted followers. The objective is to achieve the position of number one search result, which is analogous to having a successful movie.
What exactly does it mean to manage SEO?
A search engine optimization manager’s responsibilities include managing content teams, supervising SEO strategy, and doing research on search engine algorithms in order to reliably provide superior results for customers. They also play a significant part in the administration of SEO campaigns. Imagine them as the filmmakers working on the set of a movie. (I’ve even heard of some SEO managers having those nice chairs with their names engraved on the back of them!)
Is It Possible to Have Both an SEO Expert and an SEO Manager?
You have undoubtedly come across a variety of terms for a search engine optimization manager, such as an SEO professional or an SEO specialist. The reality is that they are only endearing nicknames for a variety of individuals working in the marketing sector. An SEO analyst and an SEO manager, for instance, can both be referred to as experts or specialists, but just because they share those titles does not mean that they perform the same tasks. Because I produce web material, you might even say that I’m an expert in search engine optimization. Simply stated, it’s a search engine’s world and we’re all living in it.
Instruments of the Trade for SEO Management
Fun fact: Before I was a content writer, I was an actress. I was in a large number of stage productions and short films that you have never seen, and I was invited to a grand total of zero award shows. I appeared in a large number of stage productions and short films that you have never seen. The important thing is that before I switched from reading scripts to writing them, I was trained in the “tools of the trade” that enable performers to bring their characters to life.
As it turns out, an SEO manager has tools precisely like that. Although these SEO specialists are not attempting to convince us that they are extraterrestrials, superheroes, or pirates, they are working hard to persuade search engines that the content they produce should be ranked as the top result for relevant searches. (So, you’re saying that’s exactly the same thing?)
Let’s take a look behind the scenes to find out what it is that makes an SEO manager so deserving of their position in the spotlight:
There is a certain amount of variety in the contributions made by each management. On the other hand, talents such as these are often included in job descriptions:
If you want to manage SEO, you need to have a strong grasp of SEO strategy, search engine algorithms, keyword research, technical SEO, and other marketing must-haves. Otherwise, you won’t be able to manage SEO.
Communication is key for an SEO manager, and they are able to communicate effectively with all parties. The management of SEO requires bridging the gap between a wide variety of diverse points of view, including those of analysts, creative teams, and client stakeholders.
Content marketing: While SEO managers might not be directly creating the blogs, videos, and infographics that help their website or a client’s website appeal to a search engine, they are responsible for shaping these projects and helping to hit SEO strategy goals. Content marketing is an important part of content marketing.
Due to the large number of moving pieces that need to be managed, SEO management needs a significant amount of creative and unconventional thinking. It is the responsibility of SEO managers to bring different parts together under a unified SEO strategy and ensure that everyone is moving in the same direction.
Managing issues: I wish I could claim that search engine optimization (SEO) is always a piece of cake, but it’s not. Because of this, an SEO manager has to have the ability to react rapidly in order to adapt to unforeseen changes made by search engines or to other obstacles.
Relationship management with customers If you are a supplier of SEO services, your clients are depending on you to assist them in seeing the bigger picture. When it comes to this partnership, SEO managers play a significant role by demonstrating to customers how all of the components work together to produce quantifiable ranking outcomes.
An SEO manager is not someone who is just starting out in the business. Instead, they have significant expertise, notably in various content marketing jobs, which they bring to the table. They have also invested a significant amount of time working on SEO initiatives of varying lengths, complexities, and scopes. They have experience working with and managing teams in a marketing setting, which means they are familiar with everything from the delights of social media content production to the nuances of keyword research. This is perhaps the most essential aspect of their background.
There is no one way to enter the field of search engine optimization management, however the majority of roles need a bachelor’s degree. Before becoming an SEO manager, many individuals first pursue education in areas such as business, communications, marketing, or a discipline that is closely connected to SEO.
An Example of a Normal Workday for the SEO Management Team
Assume for the moment that the awards ceremony is already underway. The SEO manager has taken their place on the stage, where they are getting ready to give an acceptance speech and impart some of their marketing knowledge along the way. Before they get their prize, below are some of the topics that they could make notice of:
Development of an SEO Strategy
The primary responsibility of an SEO manager is to supervise the formulation of an SEO strategy. This is one of the most essential aspects of the job. They might take an active part in this initiative, using their expertise and research to help form the strategy, or they could bring in analysts and other team members to settle on the specifics. Either way, they could use their knowledge to help create the approach. In any case, the SEO manager sits in the director’s chair and contributes to the formulation of a strategy that will lead the process of content development as well as website upgrades, publication schedules, and other related activities.
Investigation of Keywords
The practice of doing keyword research is probably something that is common to any digital marketing professional. Research on leads, traffic, sales, and audiences are all important aspects of SEO management, but keywords are particularly important. This is due to the fact that these SEO professionals need to be aware of which subjects are the most relevant to a search engine, how to place that information in a way that is compelling, and which particular search phrases are the most useful.
Planning of the Content
An SEO manager is able to begin working with creative teams to create content after a strategy has been developed and research on relevant keywords has been started. For instance, if a customer wants to focus on the local market, it is time to use local search engine optimization strategies. It is necessary for videos to be shot in easily recognized locations across the city, for social media postings to concentrate on issues relevant to the community, and for other forms of material to be molded to conform to the client’s desired search engine optimization outcomes.
Helping creative teams be productive is just one aspect of search engine optimization management, of course. Researching the content of competitors, developing an internal linking strategy, determining which forms of collateral are drawing the most traffic, and a host of other content planning chores are all examples of possible additional duties.
An SEO manager’s job is never done. Even after blogs or social media pieces have been published, the manager is still responsible for keeping current with research and data analytics in order to monitor how well the material is doing. After that, they will revise their SEO strategy and develop innovative new ways in order to remain one step ahead of emerging trends and provide demonstrable outcomes.
Why the Content Should Always Take Center Stage
The acceptance speech being given by the SEO manager is coming to a close. They gaze out into the crowd with teary eyes as they express their gratitude to everyone who had a hand in enabling them to get the digital marketing job of a lifetime.
You could anticipate that an SEO expert will thank their parents, friends, instructors, and SEO mentors; yet, the first shout-out that they give is to content.
This is due to the fact that a solid content management strategy serves as the basis for almost all of the activities that are included in SEO management. If a search engine optimization manager is like to a film director, then content is analogous to the actors, screenwriters, camera crew, set designers, and even set caterers.
In their award speech, an SEO manager and, in reality, the vast majority of digital marketing specialists would appreciate content for the following reasons:
Content Creates Value
Customers want a compelling argument in order to visit a website. The majority of the time, this is for the purpose of providing a response to a query, such as “What is SEO management?” When an SEO manager organizes and develops the content of a website, what they are truly doing is producing value for the site’s visitors and potential consumers. In this approach, people visit the site of their own will, and they may even discover their new preferred brand before they have even made up their minds to make a buy.
As an example, we crafted this blog article just for you so that you may flaunt your extensive knowledge of various digital marketing positions. That is value, and it is what compels users to return to a website again and again.
There is a Difference Caused by Content
Of course, the production of content is not just concerned with luring visitors to a website and providing them with something of value in exchange for their time. It’s also about making an impression on the people watching.
Let’s imagine a potential buyer is interested in learning how to properly care for their newly acquired ferret. They come upon an article that discusses how to make homemade snacks and treats for ferrets; even better, the article was published by a local pet business. As a result of the value that was provided by the material, the client now connects this particular organization with information that is helpful, credible facts, and helpful advice. When this pet parent wants anything else for their furry buddy, it is more probable that they will visit the same website or even purchase at a pet store to get what they need.
In this manner, content makes a difference by contributing to the formation of genuine connections. This is made possible by SEO managers, who make it possible via the use of keyword research, SEO strategy, and several other tools of the trade.
Content Provides Opportunities
Imagine you are attempting to promote something but you have no content at all. Blog postings, social media updates, emails, step-by-step directions, and explanation videos are no longer accessible.
If you did not make use of these different forms of collateral, you would be missing out on a significant number of possibilities to engage a search engine and, as a result, prospective clients. You wouldn’t have a location to employ keywords, possibilities to develop internal links, to showcase things, or to exchange information with other people. In point of fact, the only method available to you for connecting with your audience would be to go door-to-door and knock.
To make a long story short, content is the pinnacle of all of the other work that SEO managers perform. It provides them with the opportunity to employ their abilities and transform the internet into a marketing playground.
Stories Can Be Told Through Content
This metaphor about a movie star has consumed a lot of my time, but I have neglected to explain the link that is of the utmost significance: Storytelling is at the heart of both SEO management and the movie industry. It infuses marketing with a sense of humanity, which is essential given that, in its absence, marketing may otherwise consist only of asking consumers to “purchase our things” and highlighting entertaining social media personalities and helpful how-to guides.
That means an SEO manager gets the opportunity to participate in the ongoing conversation that takes place between companies, content creators, and customers — a conversation that, with the appropriate SEO strategy and a little bit of inspiration, can rapidly become just as award-worthy as your preferred movie.
Locate the Bright Spot in Your Marketing
Even while SEO managers should get priority on the red carpet, there is still enough of space for everyone else at this awards presentation. You only need to refresh yourself on a few fundamentals of SEO, retrieve the material that you like the most, and locate a position of prominence in your marketing strategy.
Of course, saying something is simpler than really doing it. Because of this, the purpose of our newsletter is to provide you with all the motivation that you need. Sign up now to get all of the insider information you need to become the next big thing in marketing!