You want more potential customers, right? It’s possible that your marketing efforts aren’t producing the desired results, or that the leads you’re obtaining aren’t very qualified.
As digital marketers, the fact that we’ve gone through the same thing probably won’t come as much of a surprise to you. Fortunately, Soup Agency has learned several strategies that can assist you in expanding the number of quality leads generated by your digital marketing approach.
1. Make improvements to your landing page.
We often hear from customers that they are experiencing the same issues with leads, which are as follows: they go all the way to the landing page, but then they instantly shut the tab and do not return. Why is it the case?
To tell you the truth, there are instances when the landing pages that our advertisements drive leads towards simply don’t carry enough of a punch to hold their interest. Included on the list of necessities for your website’s landing page are:
Quick times for loading
A simple and uncluttered user interface
The consistent tone that runs throughout your material The unmistakable call to action
If you are certain that you have these possible issues under control, then you should attempt putting some of the following five hot recommendations for refining into action:
Make your information stand out by using color theory to create contrast between the text and the backdrop.
Make use of emotional titles to make a more lasting impression.
Keep a consistent visual style with pieces that seem quite similar to one another so that clients may quickly navigate the website without being confused by the design.
When they are appropriate for your company, make sure testimonials are easy to see.
Include icons for the various social sites as well as the option to share material, so that consumers can simply share your pages on the platforms they use.
2. Become Familiar with the Types of Leads You Currently Have
We are aware of this, and we do not like going outside of our comfort zones either. However, having a conversation with your sales staff is a vital step in determining what aspects of your present approach need to be adjusted in order to improve them.
Typically, sales teams will have solid feedback on the sort of leads they are working with and will be able to determine where there aren’t appropriate clients and where great leads are coming from in their respective territories.
Investigate and keep track of these four different sorts of leads to ensure that each group is covered by your plan and to assist you in identifying any issue areas that may exist.
1. Generating Qualified Leads Through Marketing (MQL)
A potential customer who has shown interest in the company’s products or services in the past but has not yet interacted with the company directly. Filling out a contact form, adding items to a shopping cart, or downloading information are all examples of this.
2. A qualified sales opportunity (SQL)
This is a lead that has demonstrated interest and is ready to get in direct touch with the sales team, which is precisely what you want to hear. Unfortunately, this kind of lead is sometimes confused with a MQL.
3. Lead that is Qualified for the Product (PQL)
Because a lead of this sort has previously interacted with your company and is aware of the benefits of your products or services, it is much more probable that they will feel the impulse to make a purchase from you.
4. Lead that is qualified for service (SQL)
SQLs are a direct outcome of the quality of your customer service and originate straight from an open dialogue that takes place between a client and a member of the service team. In other words, the more SQLs you have, the better.
3. Make use of a digital customer relationship management system
Adopting a plan that enables you to target quality leads, rather than merely a large number of leads that are only partially developed, is a far more effective use of your valuable advertising budget in the long run. Setting up a customer relationship management (CRM) system is a smart next step to take after meeting with sales representatives.
A customer relationship management software gathers all of your data and displays it in an one location. Streamlining communications and making it much simpler for your staff to comprehend the ins and outs of what is going on with your company at the moment are two of the most important things you can do for your company right now. You are able to monitor campaigns and processes to guarantee they are developing your leads since you have metrics and demographics of your customers at your disposal. Alternatively, you might follow up on the various categories of leads using customised automated emails or staff notifications.
It is important to note that the size of your company won’t have any impact on the outcomes you get from employing a CRM system. Utilizing customer relationship management software is the most effective method for keeping track of and organizing the information pertaining to your customers, regardless of the size of your business.
In 2022, HubSpot will be one of the most widely used and widely popular free CRM software systems. You’ll be in a lot better position to make investments in quality leads if you have a dashboard that’s loaded with features and a collection of tools that optimize blogs, manage campaigns, and handle email marketing.
4. Provide a Value Exchange
If you want anything from your consumers, you need to offer them something of value in exchange. To get leads to give you information, you need to deliver value to them in return. This is where the concept of a “value exchange” comes into play.
There are many companies that simply include a pop-up on their landing page that asks for client information; however, this may be a challenging sell to prospective prospects. You may consider giving them something of value in exchange for their business, such as a…
- A consultation
- A sheet containing resources
- Advice for the Market
- An eBook
- An example of a case
…or anything else that is unique to your company. Customers have a greater incentive to express interest or provide some information so that you may follow up with them later as a result of this.
As an example, Soup Agency provides a FREE digital audit to its clients. exchange of the chance to establish client connections and show the value of their services for the provision of a complete marketing and site audit that includes business-specific information.
Consult with Qualified Individuals
Soup Agency is here to assist you if you are still unsure how you can increase the quality of your leads, or if you are unsure how to begin the process of refining your digital marketing approach.
If you go to their website right now, you can obtain a free digital audit that will help you improve your digital marketing approach and bring in more qualified prospects.