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7 B2B and B2C Case Study Examples to Model Your Content After

August 5, 2022

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August 5, 2022

7 B2B and B2C Case Study Examples to Model Your Content After
05Aug
Digital Marketing

7 B2B and B2C Case Study Examples to Model Your Content After

The case study has a unique position in the hierarchy of different kinds of material. 
Case studies are one of the finest methods to put a spotlight on your brand, services, differentiators, and triumphs for any prospective customer. While blog articles and white papers are typically used for the aim of educating consumers, case studies are one of the best ways to educate consumers.
It is one of the content marketing assets that is more direct, and it is perfect for leads who are farther along in the sales funnel. 
Your narrative may be told and your value or return on investment can be shown by using the case study to describe precisely how you helped a client or customer solve an issue.
The production of a superb case study, the kind that may assist in persuading prospective clients to do business with you, requires a great deal of planning and work, despite the fact that it may seem to be a simple task to write a case study.
A general case study format: overview; challenge or opportunity; solution; and outcome.
If any of your readers are interested in seeing examples of case studies, the internet is rife with customer case studies, and there are many of perspectives on what the ideal case study style is, exhibiting how to construct a successful asset. 
However, in order to spare you some time, we are going to provide you with some advice on writing and creating case studies, as well as seven samples that you are free to use as models for content marketing and other purposes.
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What Exactly Is a Case Study in Marketing?
A marketing case study is a story that describes how your company assisted in the completion of a project, fulfilled a need, or addressed an issue. 
Case studies provide a function that is similar to that of customer evaluations in the sense that they communicate what the product or service is, how it was utilized, and what the effect was by using qualitative research and interviews as some of the approaches. 
Case studies are useful in both business-to-business and business-to-consumer marketing.
The most important thing for readers to go away with is a knowledge of your company and the advantages you are able to provide, and there is no greater source of that kind of information than real-world victories. 
The following steps should be taken to start the process of producing a case study:
  • searching for successful client experiences to share.
  • Attempting to reconnect with prior or current customers.
  • putting together an interview for a case study.
  • Developing tailored interview questions from reputable sources.
  • Identifying your target audience.
  • Considering the many aspects of case study layout.
  • Take into consideration the possibility of coupling additional deliverables with pertinent information.
  • Developing a plan for the dissemination of the case study.
Before beginning to write a case study, it is vital to familiarize oneself with the standard format. 
Even though there isn’t a set template for case studies, one frequent structure includes the following sections: summary, challenge/opportunity, solution, and outcome:
Aware case study example
To present an overview, paint a general picture and describe what the situation is, who is involved, and what the parameters of a project were; in addition, supply any additional contextual facts that may be required.
Both a challenge and an opportunity: 
Outline the primary obstacles that need to be overcome in the business world, whether they are customer issues or market opportunities

Solution: Discuss the product or service you supplied in addition to the tools and approach you used in your business.
Outcome: Describe the beneficial effect that your product or service had, such as how it enhanced the customer experience or increased the return on investment for the client.
HubSpot case study example
Quotes from customers, client contacts, or internal employees should be included wherever feasible according to best practices. This ensures that the real-world use case will connect with the reader, which includes any new prospective customers.
The final product has to be a polished asset that provides solutions to any unanswered queries that may still be held by prospective clients. 
And to give you a better idea of what it entails, I’ve included seven case studies that focus on business to business and business to consumer interactions below.
Aware is a major worldwide developer of software products and solutions for biometric identification and authentication. It is possible that some of these solutions and products are difficult to grasp when used in actual settings. 
However, the case study that the business produced, titled “The World’s Largest Employer Uses a Web-Based Platform for Biometric Identity Proofing,” is a major study analysis example of what to do correctly when creating case studies.
Wal-Mart case study example
This case study tells Aware’s narrative in simple words that skillfully describe the product and its advantages. The framework of overview, issue, solution, and result is one that is commonly advocated and is followed by this case study. 
Having the Department of Defense, the largest employer in the world, as a case study subject certainly lends credibility to Aware. This allows Aware to explain how it succeeded on one of the highest levels, thereby creating a persuasive asset that can be implemented into any scale of a marketing campaign.
HubSpot does not waste any time in informing readers about the most important advantages of data. 
The title doesn’t screw around, and as a result, it pretty much pulls the conclusion all the way up. 
The case study itself adheres very closely to the framework of overview, issue, solution, and result, so producing a natural development that both the narrative and the reader can easily follow along with.
Consero Global case study example
The use of a case study format is among the most valuable aspects of this illustration. 
The summary is enclosed in a box with shading that attracts the attention of the reader; practically speaking, this assists in ensuring that the reader has context for what is going to follow. 
Following this, screenshots are used to assist give a visual touch that emphasizes the product use case, and a focus is placed on concrete takeaways such as “saving up to 50 hours per quarter on manual procedures.”
Creating a repository of case studies is another another recommendation that may be taken from HubSpot. 
HubSpot is able to offer industry-specific content that resonates effectively with a certain audience since the company has hundreds of client success stories at its disposal.
Coca-Cola case study example
As an example from the field of business-to-consumer marketing, we may look at Walmart Labs, which is a department of the global retail chain that serves as an incubator for new ideas. 
In addition to that, it provides a number of helpful case studies that demonstrate how Walmart is using technology to improve the consumer experience and the operational effectiveness of its business.
The “Seamless Returns Experience” case study provides a condensed analysis of the problem at hand as well as Walmart’s efforts to find a solution to it.
This case study does a very good job of highlighting the most significant things that can be learned from it. 
It is a case study that is not only enjoyable to read but also quite interesting. 
After finishing this article, readers will have firsthand knowledge of what Walmart is doing to tackle pain points in the returns process, as well as how effective Walmart’s efforts have been in making for a more streamlined experience for any potential customer.
You’re probably familiar with the concept of “Software as a Service,” but are you familiar with “Finance as a Service?” 
After reading this case study from Consero, you will have a much better understanding of how outsourced finance and accounting may assist organizations in either expanding their operations or seizing opportunities. 
The table of contents serves to prepare readers for what is ahead on their trip and provides an overview of what they might anticipate.
The story that is created via the use of quotations from a customer interaction is the artistic component of Consero’s case study. 
They provide character and authority to the work, which is greatly enhanced by their presence. 
Pull quotes are used extensively throughout the design of the case study, which helps to amplify the impression even more. 
The skillful narrative includes both data and insights, and it follows a linear process of overview-challenge-solution-outcome. [Combining these elements]
The problem that has to be solved in a case study doesn’t always have to be a financial or operational one; it might instead be an investigation of the measures that a firm takes to promote sustainability, social responsibility, and good corporate governance.
Brafton case study example

This is exactly what Coca-Cola did when it had the chance to do so when it produced this case study of the brand’s efforts to assist and educate people in Brazil, as well as create solutions for areas that are not being adequately serviced.

Although this example of B2C marketing takes a somewhat longer form, the breadth and depth of information it imparts are essential for the reader, whose comprehension of the subject matter is facilitated by the inclusion of graphical components. The narratives of Brazilian youth are documented with quotes and anecdotes to help humanize the piece, which is, after all, a case study in how Coca-Cola is pursuing social and economic growth for communities in other countries. The technical explanations do not come at the sacrifice of personality, however, as the technical explanations do not come at the sacrifice of personality.

Look at all those lucky people that made the cut! If you are searching for a sample case study to model a first draft off of, this example may assist give the roadmap you need to get started. If you are looking for a sample case study to model a first draft off of, click here. It has a basic structure that explains the four major pillars (overview, problem, solution, and result), snappy quotations, and a streamlined design. All of the aspects that go into a solid construction are present here.

You shouldn’t be scared to put more of a focus on things that work well for you. You want readers to get the sense that your company is competent, has a record of success, and can give solutions that correspond with their personal pain spots after they finish reading your content.

Within this case study comparing Slow Clap, video material and other forms of multimedia features differentiate themselves.

The optimal amount of time for a contemporary online reader, a video that is two minutes and thirty seconds long and is placed at the beginning of the material serves as the ideal partner to the written work. The level of engagement that prospects are showing with video content is on the verge of becoming seismic.

What You Should Keep in Mind When Composing a Case Study

The worth of a case study, as well as the value of an asset after it has been utilized, is shown by each of these cases. As soon as you get into a rhythm of doing research on case studies and further iterating, you’ll discover that you have an arsenal of content marketing and sales material that is very successful at moving prospective customers and leads farther down the path toward making a buy decision.

To fuel your content ideation and production, put the following pointers into practice regarding what makes great case studies:

It makes little difference what the specific structure is as long as the four pillars of an overview, a problem, a solution, and a result are covered in some fashion.
When you can acquire them, quotes are wonderful to have. When conducting an interview for a case study, it is important to ask questions that probe to the core of the issue and the role that the product or solution had in the situation.
Prepare a social media strategy for the launch of the case study, as well as a follow-up plan for reusing and recycling the content once it has been disseminated. Request that the partners who participated in the case study also share it once it is completed.
Make use of innovative formatting so that the design of the case study highlights important quotations and has clear takeaways.

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August 5, 2022
Top 5 PPT Add-ins to Bring Your Presentations to the Next Level
05Aug
Digital Marketing

Top 5 PPT Add-ins to Bring Your Presentations to the Next Level

A presentation created with PowerPoint might consist of nothing more than a deck of slides. 
With the right PowerPoint add-ins, however, you can transform it into an eye-catching presentation complete with brilliant charts and other great graphics, or even into remarkable eLearning courses.
[wpsm_titlebox title=”Contents” style=”1″][contents h2 h3][/wpsm_titlebox]
In any case, the amount of effort put in is necessary for a successful presentation. 
Add-ins, on the other hand, enable you to create presentations that are more visually attractive and engaging with far less time and effort spent.
You will discover five excellent add-ins for PowerPoint here, each of which will be useful to you in some way or another.

1.  iSpring Suite

iSpring Suite is an essential add-in for PowerPoint for anybody who wants to develop excellent educational material without having to become an expert in complicated software. 
It enables you to convert PowerPoint presentations into online courses, which can then be augmented with interesting interactive exercises.
PowerPoint has been modified to include the feature directly. 
Simply selecting the appropriate tab on the PowerPoint toolbar will allow you to make advantage of the features that it offers.
ispring-suit-powerpoint
You are able to develop the following forms of instructional material with the help of the iSpring Suite add-in, with the exception of slide-based courses:
Tests and polls are included here. 
Construct interactive quizzes with the help of 14 different question types, ranging from the commonplace multiple-choice to the entertaining drag-and-drop. 
Make it impossible for someone to cheat by mixing up the questions, rearranging the possible answers, and capping the amount of time they have to complete the test.
Simulations of role-playing games. 
In order to aid your students in the development of their communication abilities, you may support them by creating interactive scenarios that mimic real-life settings. 
The process of creating may be made more efficient by using iSpring’s Content Library, which contains pre-created characters and settings.
Instructional videos. 
Create instructional movies and guides to using software with the help of iSpring’s screencasting and webcam recording features. 
Utilizing the tools of video editing will allow you to give them a more professional appearance. Some of these options include the ability to eliminate unneeded fragments, slow down and speed up the recording, as well as add intro slides and notes.
interactions in online learning. 
With these 14 ready-to-use templates, you may present the material in a more appealing manner. 
Easily generate interactive catalogs, timelines, frequently asked questions, and more.
eBooks. 
Easily transform your PowerPoint, Word, and PDF files into eBooks that are user-friendly and have a page-turning effect in a matter of seconds.
Courses requiring a lot of reading time. 
The iSpring Suite comes with an online place where you and your stakeholders may collaborate on the material, and where you and other writers can build courses together online. 
For instance, while you are working on the text, your coworker may construct a quiz or add photos to the document.
Cost: Beginning at $770 per year

2. Power-user

Users of PowerPoint, Word, and Excel are offered Power-user by the seller as an add-in that increases their productivity. 
They are provided with a collection of tools that assist them in streamlining their work with presentations and reference papers and designing outputs that are aesthetically pleasing and branded appropriately.
Access to tens of thousands of graphical materials, including 400 templates, 3,000 vector icons, and 100,000 photos, is provided via the add-in. 
The user also has the option to choose from a variety of charts, smart diagrams, and 200 different maps that can be altered in the same way as PPT forms can.
power-user

The add-in provides access to thousands of visual assets: 400 templates, 3,000 vector icons, and 100,000 pictures. The user can also choose from among different types of charts, 200 maps that can be edited like PPT shapes, and smart diagrams.

With Power-user, you can structure your presentation with an agenda. The tool creates and updates a table of content pages for you automatically. You just need to select what your agenda will look like from existing presets.

Another great feature this add-in comes with is Clean Menu. It’s designed to clean your slides from inconsistencies and errors before sharing the presentations with other people. The inconsistencies that the tool will detect and fix for you include the mix of multiple fonts, missing slide numbers, confidential information on slide notes, double words and/or blanks, and empty placeholders.

With Power-user, you can also easily manipulate shapes in your slide deck: place shapes symmetrically, equalize the height or width of selected shapes, bring them closer or farther away, swap positions, stack shapes, and more.

Cost: There’s a free

You’ll be able to arrange your presentation using an agenda when you utilize Power-user. 
A table of contents page will be generated for you, and any changes to it will be updated automatically by the program. 
You only need to choose, from among the available presets, the format that your agenda will take.
The Clean Menu is another another useful component that is included with this add-in. 
Before you show your presentation to other people, it will scrub your slides to remove inconsistencies and faults that may have occurred during the creation process. 
Inconsistencies such as a mix of multiple fonts, missing slide numbers, confidential information on slide notes, double words and/or blanks, and empty placeholders are some of the problems that the tool will detect and fix for you. Other problems include the use of confidential information on slide notes.
You can also quickly alter forms in your slide deck with Power-user. This includes placing shapes symmetrically, equalizing the height or breadth of chosen shapes, bringing them closer or further away, swapping places, and stacking shapes.
Cost: There is a free plan, however it has a restricted set of features. 
The starting price for the paid plans is $18.75 per month.

3. The Ultimate Bundle of Power Plugs

PowerPlugs Ultimate Combo is a comprehensive multimedia enhancement suite for PowerPoint that was specifically designed to take your presentations to the next level, making them more effective at capturing attention and impressing your audience. Its name comes from the fact that it combines the words “ultimate” and “combo.” 
It includes 21 complete volumes of multimedia material and effects that may improve presentations, as well as 4 PowerPlugs add-ins and an annual membership that allows access to a massive collection of ready-to-use PowerPoint templates.

plan with limited functionality. The paid plans start at 18.75/month.

3. PowerPlugs Ultimate Combo

PowerPlugs Ultimate Combo is a comprehensive multimedia enhancement suite for PowerPoint specifically designed to take your presentations to the next level — make them more effective at capturing attention and impressing your audience.  It has 21 full volumes of presentation-enriching multimedia content and effects, 4 PowerPlugs add-ins, and an annual subscription that provides a vast library of ready-to-use PPT templates.

ispring-powerplugs-ultimate-combo
You can choose from thousands of charts and diagrams that are visually stunning and come in a variety of types and styles thanks to the add-ins that are included in the suite. You can also insert animated and editable 3D character slides into your presentations to make them even more engaging, and you can add multiple-choice question and answer slides to your slide deck.
Cost: $366
You won’t have to go through a myriad of different websites and sources to get the slides, photos, and icons you need when you use SlideHub since you’ll find everything you need in an one unified location. 
Additionally, the add-on has analytics capabilities that enable you to keep tabs on who in the firm is utilizing specific assets.

The price begins at $14 per active user each month, and there is a requirement that there be a minimum of three active use

5. ToolsToo Pro

Users of PowerPoint will be able to create simpler and more efficient presentations with the assistance of the ToolsToo Pro add-in. 
Over 115 very effective and user-friendly productivity features are added to the PowerPoint ribbon as a result of this add-in.
SlideHub is an all-encompassing platform for PowerPoint materials that gives you the ability to mix off-the-shelf assets with the presentations, symbols, and pictures that belong to your firm without leaving PowerPoint. 
You will get access to more than 3,000 thought-provoking presentations that fall into a variety of categories, such as graphs, timelines, bullet points, data charts, organizational charts, and tables, amongst others. 
The colors and design of the slides will automatically alter to match your company’s branding. 
Additionally, the add-in comes with 100,000 searchable icons spread across 10 distinct icon styles and gives you the ability to import royalty-free photos from Unsplash right into PowerPoint.
ispring-slide-hub
There are many distinct kinds of hand tools. 
Among the slide tools available, for instance, are ones that can copy agenda slides and show progress within the presentation; ones that can paste clipboard content as a new slide and scale it to fit; ones that can split text into two slides; ones that can show the number of words, characters, and paragraphs; and ones that can track slide statistics and an estimated length of time. 
In addition, there are ninety tools that streamline the work that has to be done with the shapes that are shown on the slides, making it simple for you to adjust the size, spacing, format, font name, and rotation.
In order to achieve the highest possible level of productivity, you have the ability to link together any combination of the tools into bespoke toolchains, and then activate a toolchain with a single click whenever it is required.
Cost: $19.95

Conclusion

When you need to work on a presentation in the future, try using one or more of these add-ins for PowerPoint. 
They are an excellent technique to increase your productivity and transform ordinary presentations into material that is outstanding. 
Find the ones you like most and install them to make the process of creating slideshows both more enjoyable and more aesthetically pleasing.
ispring-tools-too-pro

There are different types of tools. For example, slide tools include ones that can copy agenda slides and show progress within the presentation, paste clipboard as new slide and scale to fit, split text into two slides, show word, character, and paragraph counts, and track slide statistics and estimated duration. There are also 90 tools that consolidate work with shapes on the slides, letting you easily change the size, spacing, format, font name, and rotation.

For maximum productivity, you can string together any combination of the tools into custom toolchains and activate a toolchain with a single click when needed.

Cost: $19.95

Conclusion

Try some of these PowerPoint add-ins the next time you need to work on a presentation. They’re a great way to boost your productivity and turn simple slides into stunning content. Find your favorites and install them to make your slides more beautiful and the creation process easier.

By
August 5, 2022