When it comes to your business, brand, or products, how popular do you want to be? Obviously, the answer to that is most likely very.
In fact, you might already be highly popular on the internet with a great flow of traffic coming to your website. But have you ever reviewed your traffic sources properly? Many people sometimes depend on their traffic coming from one place through SEO, paid media, social media, etc.
If that’s you, what would you do if your major traffic source disappeared overnight? Arken Digital is certain that it’s not even a scenario you would want to consider.
Why Have Different Traffic Sources?
If you majorly depend on one single traffic source, you could easily lose a lot of clients or readers. That’s especially if that traffic source algorithm changes overnight and your search engine ranking changes suddenly. Similarly, there are incidents where your account could get banned if your company has been reported as spam and much more.
This particularly applies to Google. Many companies, entrepreneurs, and more have become too dependent on Google.
While it might be one of the most dominant search engines that helps you get web traffic, it should not be your main option. In fact, some of the best options for gaining traffic are the ones you can control, like emails, subscriber lists, and owned media. That way, you can connect to customers with great content, ensuring you don’t face any risks of algorithms affecting your traffic flow.
How to Gain More Traffic
To ensure you have a consistent traffic flow and good SEO, you should consider the following to gain more traffic for your company:
1. Email Marketing
One of the best ways to gain steady traffic is through good email marketing. Doing this will allow you to secure more leads and potential conversions in a couple of clicks. But to create your email list, you’ll want to ensure your sign-up forms are simple to read, personalized, optimized for different devices, are frequent, and have good calls to action on them. Also, when doing email marketing, try doing A/B A/B testing to see which one works the best.
2. Create Catchy Content
One of the easiest ways to get people to come to your page is by creating content that stands out from the crowd. You’ll want to ensure that it is creative and memorable and gives people a reason to keep viewing your content. One of the best ways to do this is through social media and having your own blog. You should write captivating headlines, and add visuals, resources, keywords, and more when doing this.
3. Run Ad Campaigns
Another way to gain more traffic is through paid advertising and running campaigns on Google, Facebook, Instagram, etc. The more ads you carry out across different mediums will help boost your brand awareness and target different audiences. Choose your platforms wisely, though, as running ads can be expensive.
4. Be Active on Social Media
One of the easiest ways to attract a consistent flow of visitors is by being active on social media. When they’re on the go, many people like to stay engaged and entertained in a matter of seconds. There being active on social media, can help capture their attention easily.
You can achieve this by:
- Posting creative content on social media: Through infographics, videos, blogs, and more.
- Engaging with followers: Reply to your social media followers by sharing their content, tagging, and replying to their comments.
- Use hashtags: Keep up to date with trending hashtags and add them to your post.
- Update your page details: Change your cover photo, profile picture, and more when you have new information about your business.
5. Use Influencers
The influencer market is huge; by the end of 2022, it’s expected to grow to $4.14 billion. Not only that, but many teenagers and the younger generation are opting to trust influencers more than celebrities on social media. Because of this, it can be a good avenue to generate young traffic sources for your website. The best way to get influencers for your company is by doing the following:
- Tag influencers on your social media posts
- Do Q&A’s or live interviews with influencers on your and their pages
- Pay influencers to promote your products with sponsored posts.
6. Start Writing for Guest Blogs and Websites
One fantastic method of getting traffic that does not come straight through Google is through referrals. This allows people to come to your website through other websites. The best way of getting referrals to your website is by creating backlinks, which helps increase referral traffic and your search engine rankings.
However, before writing for other websites and creating backlinks, you should conduct research to ensure you’re pitching to the relevant industry to attract the right type of traffic to your website. Ideally, you should consider looking at their guest post guidelines and domain authority before doing so.
7. Review Your Analytics
If you own a website, you should never ignore your analytics. Whether you have Google Analytics, Adobe Analytics, MixPanel, or more, they can be insightful for incoming traffic. Looking at them will help you see which types of content, posts, and strategies work well for your business. They will also help you find areas you can improve upon, ensuring that you can create ways to gain sustainable visits to your business.
8. Engage in Communities
Another way of attracting organic traffic to your page is by being active in online communities. Simply by posting on forums and social media groups, you might attract new visitors to your page.
Overall, it’s essential to never depend on one traffic source for your business, especially Google. After all, it can be difficult to stay on top of frequently changing algorithms, and there are risks of account suspension, bans, and penalties.
To ensure you have a steady stream of traffic, you’ll want to use different marketing methods to do. Some of the best ways are methods you can control, like email marketing, reviewing your analytics, community engagement, creating epic content, and more.
Finally, getting a range of traffic is pretty much a process of trial and error using different methods. Always remember to review your analytics, look for where you’ve done well and areas for improvement, and come up with ways to diversify your traffic.