The Strategy Behind Launching a Podcast for Your Brand



Consideration enterprise homeowners and influencers – there is no such thing as a higher time so that you can launch your individual podcast than now!

Over the previous few years, podcasts have been seen as an audible type of running a blog and are rising enormously within the podcast business – but, as of 2022, there are solely 2 million podcasts in comparison with over 600 million blogs worldwide. Which means whereas podcasts are rising in popularity, they nonetheless aren’t as saturated and aggressive as running a blog.

On this weblog, the knowledgeable Daring x Collective staff will focus on the key to a profitable podcast, whereas offering steering on how one can launch your very personal podcast.

Let’s begin with the fundamentals. The place must you start?

Brainstorm Your Podcast

As self-explanatory as this will likely sound, there’s a enormous quantity of planning that goes into launching something new and a podcast is not any completely different. This step begins with narrowing down what your podcast will encompass, so what’s the objective of ­this podcast?

Are you a freelancer or a part of a enterprise? Ask your self, will this be a pastime you’re captivated with, or is it part of your small business technique the place the purpose is to revenue from this?

Regardless, additionally, you will must outline your theme and demographic. In case your podcast will probably be true crime-related then your area of interest could be crime and thriller buffs; in case your podcast is well being and health associated then your viewers could be those that are inquisitive about having a wholesome way of life, reducing weight, exercising, and so on.

Subsequently, discover your podcast’s objective and its area of interest earlier than transferring on to the subsequent steps.

Upon getting discovered the aim and area of interest of the podcast, now you can concentrate on developing with a novel title in your podcast that intrigues your viewers and describes the podcast.

There are additionally loads of free web sites and instruments that may generate names for you if you happen to want inspiration. Get concepts from Enterprise Title Generator or Get Welder, that are some nice sources.

Lastly, you will want to create a schedule that features your launch schedule, whether or not or not it’s weekly, bi-weekly, or month-to-month, in addition to what days and occasions of the week and your podcast format.

You’ll have to take into account if you can be doing this solo or with a co-host or inviting new folks to affix in every episode.

Even perhaps a mix of all three. For those who plan on combining two or extra of those choices, you’re inspired to have a transparent schedule of when these completely different codecs might happen.

For example, perhaps you’ll have weekly episodes, each second episode (bi-weekly) your listeners can count on a visitor. Mainly, create a routine that can have your listeners know what to anticipate and when to count on it.

Create Your Model

You don’t want knowledgeable copywriting or graphic design abilities to create a model. Look at descriptions of different podcasts like yours and even of 1’s utterly completely different however might encourage you.

Use the same construction that will help you formulate your individual podcast description and guarantee it provides a transparent introduction to what the theme of your podcast will probably be. Subsequent, you will want to create cowl artwork in your podcast.

This cowl artwork would be the first impression you’ll make in your viewers, so bear in mind to make it artistic and intriguing.

Fortunately, there are numerous free instruments obtainable to you that may enable you create your cowl that additionally don’t require any in-depth graphic design abilities.

Daring x Collective recommends utilizing an amazing software referred to as Canva, the place you may simply mix all of the obtainable options, and/or free pictures to create an intriguing and enjoyable cowl.

Gear Up

That is the a part of launching a podcast the place you’ll must buy a top quality microphone. Daring x Collective recommends that you simply first analysis and browse for microphones and enhancing software program obtainable earlier than buying to assist decide which is finest in your price range and wishes. 

Document your Podcast

Earlier than we get into instruments for recording your podcast, let’s speak about scripting. Though it might appear tempting to have a podcast script obtainable to you in case you neglect any of your factors, getting ready a script takes a very long time.

After all, relying on the size of your episodes however until you intend on having quick 5 minutes episodes, writing a script for something longer will accumulate to dozens of pages that for a lot of are only a waste of time.

Furthermore, whereas with the ability to learn from a script could seem straightforward and environment friendly, as many people know from expertise, listening to somebody learn out a script will be extraordinarily boring.

To keep away from the elevated threat of your voice sounding very mono-tone, jot down core concepts and ideas you need to converse on beforehand to prioritize your subjects, without having to spend hours writing and memorizing a prolonged script.

As for recording software program in your podcast, there is no such thing as a scarcity of selections. For learners, there’s a very useful software referred to as Audacity that can allow you to report your podcast/audio after which additionally edit it while you’re completed, it does the job and it’s free!

A dearer various is a software referred to as Adobe Audition. Adobe Audition affords a variety of superior instruments in comparison with Audacity however is related to a month-to-month or annual price. One other software Daring x Collective recommends is known as Solid.

This software features a small cost and lets you report your self, in addition to as much as 3 friends (which might come in useful if you happen to’re anticipating frequent friends).

Like the opposite instruments talked about, Solid lets you edit your content material, and when you’re completed, you may add and publish your episodes on different social media platforms. A number of different useful software program obtainable are Zoom (generally used totally free recordings), Descript, GarageBand (for Mac), and Anchor. 

Design A Template

Often, each episode of a podcast follows a selected construction to advertise consistency for the listeners. Under are just a few key ideas you could embrace in your podcast construction:

  1. Beginning podcast with catchy intro music.
  2. Have an enticing introduction for the podcast to hook your viewers.
  3. Go over the subject of dialogue for the podcast episode.
  4. Name To Motion – promote subscribing, leaving critiques, observe on social media platforms.
  5. Conclude the podcast with catchy outro music.

To make sure each episode you create stays constant, take into account making a template you could reuse each time you report. This may increasingly look completely different relying in your episode format, however general, count on to at the very least have your intro and outro music prepared for each episode.

Holding constant along with your theme will preserve your listener coming again each episode.


For a lot of, this half could also be a little bit dreadful and exhausting, however we should promote how vital this step is to maintain your podcast clear and arranged.

Utilizing the software program talked about above, like Solid, you may take away any awkward components of your episode the place you might need paused or mentioned ‘um’; moreover, you may add many different nice options like fine-tune audio or sound results.

Add Your Podcast

With iTunes and Spotify being the biggest and hottest platforms for podcasts, Daring x Collective needs to debate the way to add your podcast on each platforms.

Firstly, it’s price mentioning that establishing a podcast on each platforms is totally free; subsequently, now you may launch your podcast to each channels fairly than limiting it to only one. 

For iTunes, you will want an Apple ID account to submit your podcast to Apple. In your podcast to be listed on the Apple Podcasts app, you’ll additionally must create an RSS feed. An RSS feed incorporates all of the metadata of a podcast, corresponding to an episode title and outline, cowl artwork, and extra.

For those who don’t have an RSS feed in your podcast, simply create one (totally free) utilizing RSS. With the RSS feed created, you are actually able to submit your RSS on Podcasts Join.

Remember that after this course of, it may take iTunes as much as 5 enterprise days to assessment your submission earlier than it’s permitted and uploaded; nevertheless, you’ll be able to examine your Podcasts Join account at any time for updates. 

As for Spotify, you may merely create an account and log in to your Spotify account to entry Podcasters. As soon as that is completed, you’ll seemingly be prompted to click on on “get began” which is able to then offer you your very personal hyperlink to stick into your RSS feed.

The e-mail tackle linked to your RSS feed will then obtain a verification e mail from Spotify with a code that you simply’ll must enter within the “submit” type and activate the account. As soon as your account is about up, you’ll be capable to assessment the main points of your podcast and make any adjustments if vital.

As soon as all adjustments have been made, you may add your podcast to be seen on Spotify inside just some hours!

Together with all these steps in your podcast brainstorm will offer you concrete particulars on the way to launch a profitable podcast. This implies staying dedicated to what you began and maintaining an open thoughts for all of the work and dedication that can go into making your podcast the most effective on the market.

Earlier than launching your individual podcasts listening to digital advertising and marketing podcasts will be helpful as properly.

Podcasts have been getting extra in style every but, so if in case you have opinions and details a few subject that you simply’re really captivated with, launch your individual podcast in the present day and share your voice with the world!

For those who want additional steering on the way to begin your podcast, contact Daring x Collective for a complimentary session.


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