Take an INTJ character sort, loads of content material advertising know-how and a complete lot of memes, and who do you get?
Silvia Liu, that’s who!
Initially from Sydney, Australia, this star Content material Advertising Strategist (CMS) now lives in Rancho Cucamonga, California — however she hasn’t forgotten her roots. “I don’t care what anybody says: Vegemite is scrumptious and occasional is superior in Australia,” she says.
Whereas she settles for mediocre espresso within the U.S., Silvia places her analytical chops to work because the beating coronary heart of Brafton tasks. However she’s not only a strategist — she’s additionally a tough employee, artistic thinker and our resident meme historian.
The Magic of Advertising
It didn’t take lengthy for Silvia to understand she had a thoughts for advertising. “I’ve at all times beloved gathering advertisements, whether or not it’s on-line or outdated print advertisements,” she explains. “I’ve a framed Coke advert from the 60s!”
But it surely wasn’t simply collectibles that sparked Silvia’s ardour. She’s additionally an INTJ — a Myers-Briggs character sort recognized for having artistic, analytical minds and developing with progressive options. (She’s not afraid to confess that she shares a character sort with Thanos.)
Silvia’s advertising thoughts introduced her to an Australian property administration software program firm referred to as PropertyMe. As their Digital Advertising Supervisor, she helped the corporate develop from a minor participant to the #1 answer in Australia and New Zealand. When PropertyMe thought of growth into the U.S., Silvia stated goodbye to superior espresso and headed over to California.
That’s the place she was when she found Brafton on LinkedIn. “I had by no means labored at an company earlier than and I used to be eager to be taught from the most effective and brightest within the trade,” she says.
Since then, she’s turn out to be a Brafton famous person. In October 2021, she even gained a method competitors on the Boston CMS Summit, the place she confirmed off her potential to juggle parts like site visitors raise estimates, key phrase universes and storytelling in shows. Her award: an Amazon reward card, which, as legend says, was used to ascertain a 12-story meme repository off the coast of California.
However that’s top-secret, so that you didn’t hear it from me.
A Meme Historian (and CMS) at Work
When Silvia isn’t including to her meme repository, she’s onerous at work making advertising magic for purchasers and teammates alike. “I prefer to arrange all my name notes and ship out all my agendas within the morning whereas I’m having espresso,” she says. “Then it’s leaping from name to name to verify tasks are transferring forward, ahead planning for upcoming campaigns and measuring and reporting on success.”
Though Silvia is within the Pacific time zone, most of her contacts are on the East Coast — which suggests she will get to show that 3-hour distinction into focus time within the afternoons. She spends this time placing collectively methods and reporting, engaged on inclusive providers and catching up on emails.
She says her favourite factor about Brafton — apart from the truth that all of us communicate meme, in fact — is the tradition. “Everyone seems to be so good, welcoming, supportive and inclusive. No query is taken into account a silly query — and belief me, I’ve a LOT of questions, on a regular basis.”
Silvia says Brafton not solely talks the speak, however walks the stroll. “Most just lately, we had been provided limitless coaching through Udemy, free lunches through DoorDash and extra PTO days,” she says. “P.S. We have now numerous open spots, so be a part of us!”
A Little Assist From a Micromanager
In between masterminding Brafton tasks and catching up on trade tendencies, Silvia is at all times maintaining busy. In the course of the cooler months, she rock-climbs at Joshua Tree Nationwide Park — “The sunsets are magical on the market!”
When the climate will get heat, Silvia retreats inside to color, the place she’s watched over by a furry micromanager: her little canine Brownie. “Get it?” she says. “As a result of he’s small? Ha…ha….”
In actual fact, Silvia was so impressed by Brownie’s unflinching dedication to her success that she painted his portrait. Right here he’s alongside the masterpiece he impressed:
Now each the true Brownie and his painted counterpart watch over Silvia whereas she works. It’s all only a day within the lifetime of an unimaginable coworker, star CMS and top-secret meme repository historian: Silvia Liu, who would by no means snap her fingers and get rid of half the universe like her fellow INTJ. (Proper, Silvia?)