Digital Marketing and Stand-Up Comedy with Anukool Manchanda

Digital Marketing and Stand-Up Comedy with Anukool Manchanda

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If you happen to’re in search of a facet of humor together with your digital advertising, you’ve come to the fitting place. Meet Anukool Manchanda, one among Brafton’s greatest Digital Advertising and marketing Account Administrators and Australia’s best stand-up comics. (My phrases, not his.)

Though Anukool has lived in Sydney for many of his life, he not too long ago packed up his consumer notes, technique spreadsheets and previous stand-up scripts, heading off to discover the Central Coast. Now he’s having fun with what he calls a “extra peaceable, laid-back way of life” whereas he brings somewhat good humor to shoppers and coworkers alike.

Life Earlier than Brafton

Anukool has already constructed a powerful advertising profession, however his story truly begins in his college days. “I fell into the [digital marketing] business whereas learning for my engineering diploma,” he says. 

From there, it was full steam forward: He began an affiliate internet marketing enterprise that rapidly grew to a workforce of 10. He ran the corporate for two years, throughout which he found his knack for serving to shoppers generate visitors, leads, conversions and gross sales. “I actually gained a ardour and curiosity for digital advertising,” he says. “From that time onward, I’ve been working within the digital advertising discipline!”

Since then, Anukool has held many spectacular titles, together with Digital Advertising and marketing and Gross sales Director, Head of Advertising and marketing and extra. He’s spent a variety of time working with technical web optimization, pay-per-click advertising instruments and social media platforms like LinkedIn, bringing a terrific humorousness wherever he goes.

A New Journey

When Anukool discovered Brafton on Search, an Australian job web site, he may inform a brand new journey was about to start. And he was proper: Anukool has now been with Brafton for over 1 yr, the place he says no day is ever the identical. “Some days are heavy with consumer conferences, and on others, I’m deep in technique mode,” he explains. Both manner, he is aware of he’ll spend a variety of time working with a few of his favourite matters — key phrase analysis, analytics, technique planning and extra.

When attainable, Anukool says he makes use of Monday and Tuesday as crunch time so he can deal with main technique duties early within the week. He saves Wednesday and Thursday for conferences with shoppers and inside teammates, then enjoys Brafton Friday, our company-wide “early launch” day.

Even with this routine, issues by no means get boring. “I just like the problem of serving to a wide range of shoppers in several industries obtain their objectives,” says Anukool. He additionally explains that he’s all the time studying on the job, brushing up on the latest business tendencies. He’s an enormous fan of data-driven advertising methods and loves watching the outcomes play out for his shoppers — a lot of whom have achieved web page 1 web optimization rankings and important year-on-year development in natural visitors.

“I’m proud that I’ve been in a position to rapidly handle and deal with greater than 22 shoppers, which isn’t a simple job,” he says. “I’m additionally happy with the truth that I used to be in a position to hit my rebuy goal inside my first quarter working at Brafton.” 

“So, What’s the Deal With Airline Meals?”

When Anukool isn’t juggling technique conferences or doing key phrase analysis, he’s nonetheless flexing his analytical thoughts. He says he likes listening to podcasts and studying books about advertising, enterprise and different essential matters, consistently honing his expertise as a strategist and account director. He’s additionally keen about investing and buying and selling in each the U.S. and A.U. inventory markets. 

However for Anukool, life isn’t all about being critical. In reality, he was once a slapstick comedian.

“There was a spot referred to as the Chuckle Storage in Sydney,” he says. The venue isn’t there anymore, however he nonetheless holds fond reminiscences of his time on the mic. “I went often. It was only for enjoyable and to problem myself.” Though he has since mentioned goodbye to jokes about airline meals, he manages to convey that very same sense of cheer, wit and humor to his work at Brafton. It’s not all the time straightforward to have enjoyable with key phrase analysis, but when anybody can do it, Anukool can.

On prime of being a stand-up comedian, Anukool additionally constructed a web based college the place he taught bhangra, an Indian dance model, to over 10,000 subscribers. (Seize your autograph books, everybody — we’re within the presence of an web movie star!) 

Clearly, Anukool isn’t only a Digital Advertising and marketing Account Director — he’s somebody who can convey pleasure to every thing he does.



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