Marketing agencies continue to seek innovative strategies to broaden their offering. One of the solutions gaining momentum is joining SaaS partner programs. These programs offer essential benefits, from access to cutting-edge technology to enhanced services and streamlined ...

 There’s no question that scaling up your social media management in 2024 will be a major priority as more and more professional media-savvy marketers and influencers are springing up all over the internet. While small and large business owners focus their attention more on creating ...

Not everyone has an adventurous spirit, and there’s no obligation for anyone to be adventurous. However, there are individuals who defy limits, offering us a perspective on the world that many may never witness. What’s truly remarkable is that these moments can be perfectly preserved ...

As the holiday shopping season approaches, Black Friday is poised to be a major sales event once again. According to Salesforce, 63% of consumers plan to shop on Black Friday in 2023, highlighting the significance of this event for businesses of all sizes.That means the Black ...

Welcome to the exciting world of fast-food marketing that embodies the “think global, act local” philosophy! McDonald’s golden arches serve as a prime example of “how to create a digital marketing strategy for fast food restaurants.” The iconic brand, whose restaurants in the ...

Welcome to the world of email A/B testing for mobile apps!Here at Favoured, we’re all about delivering the best results for our clients, and that includes mastering the art of email marketing. In this guide, we’ll take you through the essentials of A/B testing your email campaigns ...

In the world of mobile applications, understanding the user’s journey is essential.Unlike any other digital interaction, apps reside within our personal devices, coexisting with messages from friends and photographs of loved ones. They are not merely a utility but an experience, a ...

Ever wondered what fuels the digital payments revolution? How does a company like PayPal keep millions of users not just clicking but eagerly paying? And what are the secret ingredients of PayPal’s digital marketing strategy that makes the competition break a sweat? If these questions ...

Take a deep breath of relief; we’re not kicking off with Amsterdam’s Dutch Golden Age. Instead, begin with the fact: that Amsterdam is a haven for a creative community, boasting a diverse array of artists, content writers, designers, videographers, and influencers.In addition ...

You may not want to believe it, but the festive season is right around the corner, and Christmas ads in particular are extremely tough to get right, so it is best to start now. And while some of the bigger, more established brands reap huge rewards during the run up to Christmas, many ...

The year 2024 is not just another year on the calendar; it’s going to be a period of explosive development.Given how quickly technology is developing, staying ahead of the curve has become more than just a goal. With 2024 quickly approaching, technology is gearing up for a flurry ...

Standing out requires more than just setting up a basic website and hoping for the best, which is where national SEO comes into play. In a time when local businesses are vying for national attention, the importance of a well-thought-out national SEO strategy cannot be overstated.  In the ...