Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the picture.  Undoubtedly, we agree with the fact ...

Can you tell your clients what search engine optimization (SEO) is worth or how existing SEO efforts are going?  If you’ve struggled with communicating progress, you’re not alone. According to a report from Aira on technical SEO, 20% of respondents say showing the value of their ...

Financial services now recognize that customer-first attitudes and a strong digital presence are crucial to providing better customer service, allowing customers to communicate across several channels cohesively.  Customer interactions and satisfaction are very important for banks ...

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017.  In all ...

Have you been overwhelmed by your efforts to collect unclear and unactionable website feedback from all your stakeholders? We all know that a bad feedback loop with clients can impact the relationship and hinder creativity. Getting actionable feedback at the right time from ...

The global beauty and cosmetics industry has grown tremendously over the years, and so has its marketing potential. Valued at an impressive $532 billion industry in 2019, it can seem intimidating to get your foot in the door of such a saturated market for many upcoming and less ...

SEO myths keep evolving, leaving marketers wondering if it’s worth investing in organic growth. It also doesn’t help that novice marketers find it difficult to gauge the effectiveness of an SEO strategy on their search engine ranking.  While there is no denying the effectiveness of ...

There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral. The fact is, blogging is still a very common type of content ...

If you are searching for ways to bolster your social media marketing, it may be time to create an Instagram advertising strategy. Marketers often find that it’s worth the investment to get their brand in front of a receptive audience on a platform designed for social commerce. ...

For social media marketing to succeed, you must gain your audience’s attention and get them to engage. This engagement is something that brands can largely accomplish by serving up high-quality social media content, but that’s not the only factor that influences reader retention. ...

Your ability to develop and execute a successful social media marketing campaign will influence the success of your business. As you build your marketing strategy, you’ll have to decide which social media platforms will get your focus. It’s important to understand the target ...

Businesses can develop their brand voice, view competition efforts, and engage with customers through social media. That’s why it’s important to know the best social media platforms for your business. Using the right platform for your target audience can amplify your visibility ...