Digital Marketing
What is Referral Marketing & How Does it Work?

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers with shared interests and common goals. ...

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How to Perform an SEO Audit in 6 Steps

If I’m to enumerate things that can’t be neglected in SEO, auditing will not be low on the list. Why? Because it’s an SEO audit that helps you identify if nothing stops your site from ranking high.  In a nutshell, I would describe an SEO audit as the process of analyzing how well ...

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How to Make Sure Your Influencers Are Influencing

Influencers have become the go-to method for brands to connect with consumers. Whether this is for a physical product or service, or an app, an effective influencer strategy can be highly rewarding. The global size of the influencer market has been estimated at around $13bn, and ...

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Which Is Best for Your B2B Start-Up?

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunities for B2B start-ups, but it also means more competition. So how can they position ...

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The User Experience Perspective: Wordle

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: Wordle 353 4/6 ⬜🟨🟨⬜⬜ 🟨🟨⬜⬜⬜ ⬜🟩🟩⬜🟩 ...

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