Generating leads is one of our priorities as marketers. An average of 67% of us, according to SageFrog Marketing Group, say it’s our number one priority! Nothing better than forms to turn an anonymous visitor into a lead. Contact, demo request, download…. These are key elements of ...

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers with shared interests and common goals. ...

Tourism has evolved over the last century. If you go back in history and see how far we have come, you’d be surprised by how many things have actually changed over the years. Let’s not forget how much digital marketing has changed as well.  So, the real question is, how can you ...

Have you ever heard of the Courier from “Skyrim”? Gamers everywhere have learned to speak reverently of this non-player character (NPC). Whether we’re fighting dragons on a soaring mountain, exploring ancient ruins or getting totally lost in a cave system, this guy manages to appear ...

If I’m to enumerate things that can’t be neglected in SEO, auditing will not be low on the list. Why? Because it’s an SEO audit that helps you identify if nothing stops your site from ranking high.  In a nutshell, I would describe an SEO audit as the process of analyzing how well ...

Influencers have become the go-to method for brands to connect with consumers. Whether this is for a physical product or service, or an app, an effective influencer strategy can be highly rewarding. The global size of the influencer market has been estimated at around $13bn, and ...

The impact of Web 3.0 on digital marketing will be noteworthy.   The evolution of the internet has been progressing without slowing down. There have been turning points in the structure of the internet. We started with Web 1.0, which was the base of the web. That was the first ...

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunities for B2B start-ups, but it also means more competition. So how can they position ...

CRM for construction means much more than keeping track of customers and personalizing the sales experience. Evaluating the value to their customers is another way how CRM can help construction businesses. The competitive nature of the construction industry brings the need to stand ...

Your website is one of the most important tools in your content marketing toolbox, and every once in a while it needs to be sharpened. A website audit will help you identify the areas that need your attention so that your site is always performing at its best. Complete with a ...

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: Wordle 353 4/6 ⬜🟨🟨⬜⬜ 🟨🟨⬜⬜⬜ ⬜🟩🟩⬜🟩 ...

Here we will talk about how to upgrade to Google Analytics 4.  Google Analytics is the service that enables you to monitor any kind of traffic and event that is connected to your channels. Now, they put forward a new and upgraded property named Google Analytics 4 (GA4).  It is ...