Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s ...

An instructional designer is someone who crafts eLearning to help organizations train employees and improve business performance. This profession is becoming increasingly popular and transcends industries. Being an ID, you don’t necessarily need to be employed by a particular company, ...

When it comes to your business, brand, or products, how popular do you want to be? Obviously, the answer to that is most likely very. In fact, you might already be highly popular on the internet with a great flow of traffic coming to your website. But have you ever reviewed your ...

Marketing Automation can help organizations save time, boost productivity, prioritize, and drive revenue. Sounds great, right? As long as automation is used properly and strategically, it can truly transform a business. Keep reading for 6 must-know ways to use marketing automation to ...

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is going to cover everything you need to know about ...

The future of digital marketing is ripe with alternative browsers and new social media platforms. Importantly though, for many clients at least, the future of advertising looks bright and signals a new opportunity to gain a competitive advantage in their chosen sector, whilst ...

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings and switching up their strategies, there are many ...

Take an INTJ personality type, plenty of content marketing know-how and a whole lot of memes, and who do you get? Silvia Liu, that’s who! Originally from Sydney, Australia, this star Content Marketing Strategist (CMS) now lives in Rancho Cucamonga, California — but she hasn’t ...

Your old blog posts are important assets because SEO is a long-term effort. On top of that, blogging still works. In fact, 84% of organizations have an ongoing content marketing strategy, and they generate 67% more leads per month than those who don’t. How To Use Old Blog Posts To ...

Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been a tremendous tool for businesses and their exposure. However, it can be quite ...

You’ve probably heard of major companies like Disney, Facebook, and Amazon. What do all of these companies have in common? The answer is simple: they understand the importance of branding. They weren’t always big names in the business world, but they were able to grow into the ...

Building the ideal data feed is not enough to guarantee Google Shopping success, and it’s certainly not enough to adequately market your products on Google. Now, don’t get us wrong, it’s an important step in the right direction, but any PPC expert worth their salt must be ...