Best Social Media Platforms for Business In 2022

Best Social Media Platforms for Business In 2022


Companies can develop their model voice, view competitors efforts, and have interaction with prospects via social media. That’s why it’s necessary to know the most effective social media platforms for your small business. Utilizing the suitable platform in your audience can amplify your visibility and gross sales and take your small business to the subsequent degree.

Prime 15 Social Media Websites in 2021 to Catapult Your Enterprise

Contemplating the most effective social media platforms for enterprise is necessary. You possibly can interact with prospects in a customized, cost-effective approach via social media. In actual fact, the associated fee is decrease than almost all different advertising channels for its scale, attain, and focusing on capabilities.

It’s usually tough to search out numbers on Google My Enterprise (GMB) month-to-month lively use and Google use typically. The quantity we use beneath combines the most effective month-to-month lively person estimates we might discover for each Google Search (4 billion) and Google Maps (1 billion). That quantity at the least signifies potential viewership if not the companies which are posting inside GMB.

1) Google My Enterprise Google Enterprise Profile (f.ok.a. Google My Enterprise)

5 billion

Best Social Media Platforms 2021 GMB Oyova

In 2022, Google renamed Google My Enterprise to Google Enterprise Profile. Not solely does Google Enterprise Profile let your prospects know that you just promote what they want, however it supplies opinions for social proof of your high quality. You can too use Google Enterprise Profile to launch localized content material. Earlier than excited about content material, although, it’s critically necessary to assert and confirm your itemizing.

With an upgraded expertise on Search and Maps, you’ll be able to full verification, replace your profile, or resolve different points immediately from search and edit what individuals see once they seek for your small business, together with responding to opinions. Contemplate this: an up-to-date profile is 70% extra more likely to entice location visits, will get 7X extra clicks, and is 50% extra more likely to result in a purchase order. With greater than 5 billion lively customers, Google Enterprise Profile is totally among the finest social media platforms for enterprise.

2) Fb 

2.91 billion

Best Social Media Platforms 2021 Facebook Oyova

No matter your business, one other of the highest social media platforms is Fb. Search Engine Journal listed automotive, client items, e-commerce, leisure, monetary providers, gaming, media, retail, telecommunication, and know-how as a number of the most dominant industries on the platform. Launch common dwell movies and tales or create or be part of teams. Give attention to beginning significant conversations – that is what the Fb algorithm prioritizes. An alternative choice is a Fb Messenger chatbot (see extra on Messenger beneath).

3) YouTube

2.562 billion

Best Social Media Platforms 2021 YouTube Oyova

A billion hours of movies are watched by YouTube customers each single day. This unimaginable quantity undoubtedly places YouTube close to the highest of the most effective social media platforms for advertising. You possibly can add movies to get subscribers and interactions by making a YouTube channel.

YouTube is not only one of many largest social media websites but additionally one of many largest search engines like google. You will need to use search engine optimisation greatest practices on YouTube if you wish to succeed. Firms throughout numerous industries can use YouTube, together with the extremely regulated authorized, monetary, and medical sectors.

4) WhatsApp

2 billion

Best Social Media Platforms 2021 WhatsApp Oyova

Why is WhatsApp so highly effective? It’s the most generally used messaging platform and is in additional than 180 international locations. Additionally, individuals open messages of this kind, with a 98% open price for SMS (vs. 20% for electronic mail).

Their enterprise platform permits corporations to share updates to prospects about their purchases and supply buyer assist. With two separate apps for small companies and enterprises (WhatsApp Enterprise app and WhatsApp Enterprise API, respectively), rising your small business with one of many prime social apps is getting extra strategic and handy. WhatsApp is nice for reserving companies corresponding to Uber, airways, and for monetary transactions. Firms with bodily storefronts also can profit with QR codes that prospects can scan in shops the place they’ll work together with you on-line.

5) Instagram

1.1478 billion

Instagram App- Oyova

Coaches, influencers, and firms promoting merchandise will discover success on this image-based platform. Shopper packaged items, trend, cosmetics, private care, wellness manufacturers, and far more can elevate their manufacturers with among the finest social media platforms for enterprise – Instagram. When you’ve got a youthful buyer base, think about that 75% of 18-to-24-year-olds use IG.

6) WeChat

1.263 billion

Best Social Media Platforms 2021 WeChat Oyova

WeChat is a full-featured platform that began as a messaging app. Your prospects can e-book you or make reservations via it. They’ll additionally store on-line, so companies that promote merchandise can use this app too. If you wish to elevate your model in China, you’ll be able to run adverts or join with WeChat-based influencers.

7) TikTok

1 billion

Best Social Media Platforms 2021 TikTok Oyova

TikTok is among the fastest-growing social networks of all time. It’s the king/queen of social by way of short-form video. Companies throughout industries can profit from utilizing TikTok however notice that customers who’re youngsters or youthful make up 1 in 4 US customers.

8) Fb Messenger

988 million

Best Social Media Platforms 2021 FB Messenger Oyova

In 2011, Fb turned Fb Messenger into its personal app, Messenger. (The app remains to be built-in with Fb, although.) All forms of companies can ship newsletters, chatbot communications, and commercials via it. A brilliant-fast approach to supply buyer assist.

9) LinkedIn

774 million

Best Social Media Platforms 2021 Linkedin Oyova

LinkedIn is rising rapidly in its affect across the globe. Even with these numbers, whenever you’re diving right into a greatest social media platforms comparability, LinkedIn is probably not each firm’s alternative, however B2B companies particularly ought to thrive. Contemplate that fifty% of US school graduates use LinkedIn.

10) Snapchat

557 million

Best Social Media Platforms 2021 SnapChat Oyova

Content material disappears on this platform. Publicly displayed Tales standardly disappear after 24 hours. Movies or photographs despatched as messages will be personalized for disappearance time. In case your viewers is youthful than 35, snap away.

11) Telegram

550 million

Best Social Media Platforms 2021 Telegram Oyova

Telegram is a security-enhanced social messaging app. You possibly can present direct assist, create chatbots, or use the channel function for broader promotion. Good for corporations with a strong tech presence with plenty of options to interact prospects.

12) Pinterest

444 million

Best Social Media Platforms 2021 Pintrest Oyova

Pin and set up digital bulletin boards by class. Add location and product element info with Wealthy Pins. Excellent for B2C companies corresponding to residence décor, trend, magnificence, meals, luxurious items, and different bodily merchandise.

13) Twitter

436 million

Best Social Media Platforms 2021 Twitter Oyova

You possibly can share photographs, polls, hyperlinks, and movies, together with quick messages. By retweeting and mentioning, you combine with the group. Keep in mind brevity: the common size of a tweet in 2018 was simply 33 characters! Twitter is, based on Salesforce, the “New 1-800 Quantity for Buyer Service.”

14) Reddit

430 million

Best Social Media Platforms 2021 Reddit Oyova

Reddit can be among the finest social media platforms for enterprise. It’s recognized for its integration of area of interest communities (150,000 of them and counting) with content material. Goal your area of interest for interplay, however don’t self-promote. It’s towards the phrases.

15) QQ

639 million


QQ, an on the spot messaging program primarily based in China, has an built-in language translator that assists with communication for individuals who converse completely different languages. As soon as provided solely in China, QQ has grown its attain into greater than 80 international locations, which will be useful for companies seeking to break into Chinese language markets.

Customers are largely beneath 30, the place manufacturers can goal teams with related pursuits, department into QQ buying, and even ship giant information to abroad enterprise companions.

Which Social Media Websites Are Finest for Your Model?

Ensure you are prioritizing the suitable social media platforms for your small business, particularly, to completely optimize social media advantages. Phase customers and refine focusing on.

Listed below are just a few primary steps you’ll be able to take to develop a sounder, extra profitable social media technique:

  • Have a purpose in thoughts whenever you open every account that goes past merely utilizing it as a advertising channel.
  • Have a agency grasp of every platform.
  • Permit the capacities of the platform to information what function you assume you’ll be able to obtain via it.
  • Have a look at the person knowledge for the platforms you assume will work greatest: revenue, gender, age, location, pursuits, and many others.
  • Be certain that the most recent out there knowledge associated to social media websites fuels your ongoing technique.
  • Get social media advertising assist from professionals (see beneath).

3 Want-to-Know 2022 Social Media Tendencies

Listed below are three fast 2022 developments to assist as you pare down the most effective social media platforms in your targeted technique:

#1. Throughout Fb, YouTube, Snapchat, and different platforms, digital creators are key to constructing communities and model consciousness. 

#2. Quick movies proceed to steer the pack for digital content material. With rising choices for dwell video and voice platforms corresponding to Twitter Areas, corporations have unimaginable alternatives to interact their audience.

#3. Social commerce continues to develop. In 2022, projected social commerce patrons will attain greater than 97 million within the U.S. That’s 38.2% of web customers, which doesn’t embody corporations concerned in worldwide commerce.

Elevating Your Model

Do you need to refine and sharpen your small business’s social media presence?

Social media is regularly evolving, and your advertising technique must evolve with it.

At Oyova, we work with you to develop a personalized technique that fuels your development. Then we middle our efforts on the most effective social media platforms for your small business. See our seven-part social media advertising course of and get in touch with us in the present day to schedule a free session.


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