5 SEO Report Templates to Measure the Progress of Your SEO Efforts

seo-report-templates-to-measure-the-progress-of-your-seo-efforts

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Are you able to inform your purchasers what search engine marketing (website positioning) is value or how present website positioning efforts are going? 

If you happen to’ve struggled with speaking progress, you’re not alone. Based on a report from Aira on technical website positioning, 20% of respondents say exhibiting the worth of their work is the toughest a part of the job. 

Right here’s the place website positioning stories turn out to be useful to show the worth of your work to purchasers. We’ve compiled some sensible ideas and templates to create an website positioning report that builds belief, influences stakeholders, and retains clients.

What’s an website positioning evaluation report?

website positioning evaluation stories allow you to monitor all actions like key phrase rankings, natural search site visitors, and link-building progress throughout instruments in a single dashboard. They impart the effectiveness of your website positioning company’s work to your purchasers. 

Apart from presenting important metrics in a visually-pleasing method, these stories supply your purchasers with: 

  • Evaluation: It explains what key metrics imply and the progress made in comparison with the earlier month.
  • Suggestions: What are the subsequent steps in your shopper? What ought to they keep away from doing? Personalize these suggestions to the shopper’s distinctive enterprise aims and marketing campaign objectives. 

How an website positioning Report Template Helps Construct Confidence with Your Purchasers

They assist present the worth of website positioning to purchasers

Not all website positioning metrics are related to your shopper. 

A well-structured website positioning report template focuses on the metrics and KPIs necessary to the shopper, highlights very important actions, and prevents overwhelming readers. 

It understands which objectives the reader holds as important and presents solely the required data. You can even present how metrics evaluate between reporting cycles (weekly or month-to-month) to point out a rise or lower over time. 

Take into account your viewers when deciding what to incorporate in your report. Sending a marketing campaign efficiency report back to a advertising lead? Embrace operational metrics in your pay-per-click (PPC) campaigns alongside your website positioning metrics. 

If you recognize the top of gross sales will learn your report, give attention to what number of gross sales leads arrived out of your natural channels or embrace the income contribution from natural site visitors. 

Reveals transparency and builds belief together with your shopper

Your fast purchasers aren’t the one ones who learn the stories you ship. 

They’re forwarded to different departments as reference materials or despatched to administration as a part of investor reporting, quarterly enterprise critiques, or website positioning technique planning classes. 

Therefore, the standard of your report is considered one of your most vital alternatives to work together together with your shopper’s stakeholders. Nice stories convey extra worth to your shopper and make them look good in entrance of their colleagues and superiors. 

It’s a possibility to show your company’s reliability and a spotlight to element – all constructive traits once you need to safe repeat enterprise. 

Nicely-presented, constant, and correct information with actionable suggestions builds belief and establishes your website positioning company as a trusted accomplice in your purchasers.

It presents you with upselling alternatives

You develop into extra conscious of your shopper’s wants once you perceive their efficiency.  Having a transparent start line will make it simpler to develop suggestions and proposals that can resonate together with your purchasers. Take into account supporting your suggestions with confirmed case research or supporting information the place wanted.

Accelerates reporting

Managing information duplication throughout a number of sources is a problem in advertising. A 2021 Airtable survey of selling leaders say that 34% of knowledge is duplicated throughout varied sources like spreadsheets, paperwork, and apps. 

Information duplication means extra time spent cleansing and aggregating information and fewer planning and executing website positioning methods in your purchasers. 

Counting on a confirmed report template personalized to your shopper assist prevent useful time placing collectively stories and extra time delivering evaluation that helps your purchasers generate new enterprise.

What to Embrace in Your website positioning Report Template

A very powerful KPIs that concentrate on objectives

When deciding which metrics to report on, take into consideration:

  • What’s the predominant goal of this website positioning marketing campaign, and the way does it relate to my purchasers? 
  • Which metrics assist me convey what I’m attempting to say?

A number of information sources

An October 2020 Twitter poll by SEO consultant Aleyda Solis reveals that the majority SEOs use 2-4 paid instruments, with some utilizing greater than eight instruments. With every software having its means of displaying information and metrics, you’ll have to mixture the info from a number of sources to inform a cohesive story in your report.

Bonus: Enhance your month-to-month website positioning report template with these two components

Notes and feedback

notes-and-comments
Picture Supply: DashThis

Notes and feedback are a fuss-free means so as to add useful insights to your information with out cluttering an website positioning reporting dashboard.

4 examples of issues you possibly can embrace utilizing dashboard notes or feedback:

  1. Summarise important insights in a number of sentences as an summary
  2. Clarify unfamiliar phrases or outline KPIs 
  3. Embrace aims and objectives for a KPI 
  4. Clarify an information development or present extra particulars about an uncommon enhance or drop in a key metric

Photographs and visuals

ımages-and-visuals
Picture Supply: DashThis

We course of photographs sooner than phrases, so use photographs to depict relationships, detailed comparisons, or tendencies in information over time.

Some examples that can assist you select the suitable visuals in your report.

Goal Graph website positioning reporting instance
To see tendencies Line or column graph Monitoring natural classes over time 
To check information Pie, doughnut, or column charts.  Evaluating the site visitors proportion of referral site visitors versus natural site visitors to a web site. 
To indicate the connection between a number of information units Twin-axis line plots  Observe the connection between SERPS and natural efficiency or area authority
To indicate progress in the direction of a aim Gauge charts Monitoring the web page pace or the typical place of a goal key phrase in your shopper’s web site.
Choice 1: Desk format
Goal Graph website positioning reporting instance
To see tendencies Line or column graph Monitoring natural classes over time 
To check information Pie, doughnut, or column charts.  Evaluating the site visitors proportion of referral site visitors versus natural site visitors to a web site. 
To indicate the connection between a number of information units Twin-axis line plots  Observe the connection between SERPS and natural efficiency or area authority
To indicate progress in the direction of a aim Gauge charts Monitoring the web page pace or the typical place of a goal key phrase in your shopper’s web site.
Choice 2: Textual content format

To see tendencies: Line or column graphs. 

Instance: Monitoring natural classes over time 

To check information: pie, doughnut, or column charts. 

Instance: Evaluating the site visitors proportion of referral site visitors versus natural site visitors to a web site. 

To indicate the connection between a number of information units: dual-axis line plots 

Instance: Observe the connection between SERPS and natural efficiency or area authority

To indicate progress in the direction of a aim: Gauge photographs. 

Instance: Monitoring the web page pace or the typical place of a goal key phrase in your shopper’s web site.

5 Time-saving website positioning Report Examples

We’ve included 5 other ways so that you can monitor and report your website positioning efficiency, relying on the campaigns you run and who’s studying your report.

website positioning report template

Use DashThis’s website positioning report as a place to begin for shopper stories!

We’ve included all key website positioning metrics in a single dashboard from natural site visitors, channel comparability, and touchdown web page rating, with headers to arrange your metrics in your purchasers.

seo-report-template
An website positioning report template in DashThis

Digital advertising report template

If you happen to’re working a number of digital advertising campaigns and website positioning is considered one of your initiatives in your shopper, you’re going to like this template. 

This template will monitor natural conversions and search visibility alongside your PPC marketing campaign efficiency. Be happy so as to add as many sections as wanted for every paid search marketing campaign, with a easy overview on high summarizing what your shopper must know. 

digital-marketing-report-template
DashThis’s digital advertising report template

Google Analytics report template

This report covers important efficiency metrics like conversion charges and web site bounce charges, permitting you to establish enchancment factors in your shopper’s web site. 

Tip: Combine this report with Google Search Console (GSC) information to get a holistic view of how your website positioning efforts have an effect on web site efficiency.

google-analytics-report-template
DashThis’s Google Analytics report template

Native website positioning report template

Have native enterprise purchasers who aren’t well-versed with advertising? Hold your stories targeted by speaking about metrics busy enterprise house owners care about, like their enterprise’s Google overview rating or what number of leads your shopper’s web site generated this month.

local-seo-report-template
DashThis’s native website positioning report for small companies template

Google Enterprise Profile report template

Google Enterprise Profile is usually the very first thing potential clients discover in the event that they seek for native, F&B, and retail companies on-line.

In the event that they need to discover a native enterprise’s opening hours, what folks have been saying about them, or a contact quantity to name on-line, that’s the primary place they’ll look. 

On high of Google search outcomes, Google Enterprise Profile additionally impacts their discoverability on Google Map outcomes. 

With a lot on-line visibility using on optimizing this enterprise profile, you’ll need to cowl your shopper’s Google Enterprise Profile efficiency as a devoted report or as a part of your reporting for those who work with the above verticals.

google-business-profile-report-template
DashThis’s Google My Enterprise report template

How you can Create an website positioning Report in DashThis?

Step 1: Enroll for an account with DashThis (your first 15 days are on us!)

Step 2: Join your favourite advertising instruments in seconds (we help over 40 integrations with top-rated website positioning reporting instruments, together with Ahrefs, Moz, SEMRush, and so forth.

create-new-dashboard
Picture Supply: DashThis

Step 3: Choose the website positioning KPIs you want to monitor from DashThis’ preset widgets

dashthis-present-widgets
Picture Supply: DashThis

Step 4: Drag and drop as many KPIs as you need to create your personal website positioning report.

Create website positioning Stories that Wow Your Purchasers

To recap, 5 components that make up a wonderful website positioning report template in your purchasers:

  1. Add an summary of key outcomes and proposals 
  2. Key metrics related to your shopper’s objectives and aims
  3. Visuals matter! Use graphs and charts to point out relationships between metrics or to speak progress towards objectives. 
  4. Consists of evaluation and proposals that assist your shopper make enterprise selections.
  5. Automate information aggregation throughout your advertising instruments, so you possibly can focus your time and power on evaluation.

Now, go wow your shopper in your subsequent reporting session! 

Join your free 15-day trial of DashThis right now.



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