5 Attention-Grabbing Press Release Headline Examples (Infographic)

5 Attention-Grabbing Press Release Headline Examples (Infographic)


A press launch headline could make or break whether or not your press launch achieves its advertising targets. In any case, that is the primary metaphorical step within the door when making an attempt to seize the media’s consideration.

That’s why your press launch headline shouldn’t solely be correct but additionally attention-grabbing.

You need a headline that’s thrilling sufficient to persuade a journalist that your story is price sharing with their viewers. But, creating the right headline is a tough ability to grasp.

It could possibly’t be too quick as a result of it must have related info, and it might probably’t be too lengthy otherwise you’ll lose your reader’s consideration — the headline candy spot is round ten phrases or much less.

On this article, we’ll break down methods to construct a profitable headline, in addition to our prime 5 press launch examples that hit the nail proper on the pinnacle.

The Significance of a Robust Press Launch Headline

Drafting a press launch is an integral a part of a advertising technique — however it’s not straightforward.

The primary query that ought to be prime of thoughts as you create a press launch headline is, “What’s my press launch making an attempt to perform?”

Whether or not it’s a brand new product launch, an award you’ve been given, an organization occasion or one other profitable endeavor, a press launch will assist you to inform the story the way you need.

A press launch headline is your finest instrument relating to reaching a broader viewers. An attention-grabbing headline not solely hooks your viewers but additionally dictates how readers interpret and work together with the copy.

Play your playing cards proper and the headline will assist you to affect how the PR is interpreted, lined and shared by journalists, the media, social media, your purchasers and potential clients.

Try the distinction between public relations and advertising right here.

Components of a Profitable Press Launch Headline

Attention-Grabbing Press Release Headline Examples

Consider writing a very good press launch headline as each a science and an artwork; there’s an accepted set of formatting pointers and vocabulary that you could meet, however you may have inventive liberty relating to the precise phrases and magnificence.

This may increasingly appear intimidating, however when you grasp the arduous and quick guidelines of press launch headlines, you will get to the enjoyable half: creating an thrilling narrative.

Beneath are some components that may assist you to write a profitable press launch headline, whether or not it’s your first or hundredth:

  • Hold it quick, candy and simple: You don’t wish to lose the reader midway by. If attainable, follow 10 phrases or much less for a robust and concise headline.
  • Keep away from hyperbole: Exaggeration generally is a large turn-off for a journalist. Hold to the info and don’t overhype the story — the information ought to be worthy for media protection simply by itself.
  • Concentrate on the brand new or progressive angle: Journalists ought to mirror how your headline delivers the thrilling information, so make the most of that and write it the way in which you need the press launch to be lined.
  • Use numbers, if attainable: Statistics make a distinction. When you’ve got numbers, make sure you pop them within the headline. Readers and journalists (particularly) will likely be extra impressed to learn a press launch when the headline contains quantifiable information.
  • Keep away from cliche phrases or language: It could be tempting to place a humorous spin in your headline, but when meaning utilizing a pun or “dad joke” — keep away from it in any respect prices. You need your viewers to be hooked by the headline, not roll their eyes at it.
  • Don’t overlook the principle message: A press launch has a function, so don’t overlook it! Establish the center of your story and ensure the headline conveys that concisely.

5 of Our Favourite Press Launch Headline Examples (And Why They Work)

Now that we’ve lined totally different components that may construct the right press launch headline, listed below are 5 examples of profitable headlines that may encourage your future press releases:


press release headline examples NASA

The press launch headline: “Virginia Center Faculty Pupil Earns Honor of Naming NASA’s Subsequent Mars Rover”

Why it really works so properly: Proper off the bat, this headline summarizes your entire story in a single quick sentence. With out even studying the remainder of the press launch for particulars, the viewers immediately understands what occurred and why it’s being shared.

Not solely that however highlighting the coed that received the award at the start of the headline (reasonably than the NASA model) creates a feel-good narrative that may encourage journalists to latch onto the story. It replaces what may come off as NASA patting itself on the again right into a neighborhood piece a few younger scholar who’s achieved a uncommon award. In the meantime, it additionally debuts NASA’s subsequent Mars Rover.

As soon as hooked, journalists will learn on to find extra in regards to the historical past of the Mars Rover and some other particulars that NASA needs to be shared.

Learn the total press launch right here.

2. Heinz

press release headline examples Heinz

The press launch headline: “Heinz Is Trying to find Its First-Ever ’Head Burger Artist’”

Why it really works so properly: What may have been an peculiar announcement of a ketchup design contest shortly turns into an energetic seek for the one-of-a-kind “Head Burger Artist” crown.

Heinz took their design contest and made it a public quest to discover a winner — a really sword within the stone transfer for them. Coloration me impressed!

This headline pronounces a brand new occasion for the corporate and creates an instantaneous call-to-action that may excite readers and journalists to share the press launch. It’s newsworthy and enjoyable.

Learn the total press launch right here.

3. ModCloth

press release headline examples ModClothThe press launch headline: “ModCloth Breaks Up With Black Friday”

Why it really works so properly: This ModCloth headline, launched on PR Newswire, finds that good stability between comedy and information. Turning the idea of a romantic “break up” on its head, ModCloth makes use of this time period to announce that it received’t be taking part in Black Friday, not like different manufacturers.

This tongue-in-cheek use of vocabulary turns what could possibly be disappointing information for customers (in spite of everything, it means no insane offers or gross sales) into an empowerment transfer for ModCloth staff and patrons alike. Fairly intelligent.

In lower than six phrases, the reader is hooked by the enjoyable language, understands what the story is and has a constructive interplay with the model — simply by the headline.

Learn the total press launch right here.

4. American Woman

press release headline examples American GirlThe press launch headline: “American Woman’s Latest Trailblazer Hits the Slopes — 2022 Woman of the 12 months Corinne Tan”

Why it really works so properly: American Woman is a model for youngsters, so it makes good sense that they’d use thrilling vocabulary and tone to share a brand new doll, corresponding to “latest”, “trailblazer” and “hit the slopes.”

Equally, this headline nails the energetic voice that ought to at all times be utilized in press launch headlines. Irrespective of when the occasion occurred or will happen, the current tense must be used within the headline. The American Woman group utilized this headline rule to color an image of the brand new doll coming to life — she actually “Hits the Slopes.”

The objective of every American Woman doll is to encourage youngsters, so it makes good sense that their press launch headlines ought to match that aspirational mission.

Learn the total press launch right here.

5. World Meteorological Group (WMO)

press release headline examples WMOThe press launch headline: “WMO acknowledges new Arctic temperature file of 38°C”

Why it really works so properly: This World Meteorological Group’s press launch instance exhibits that an efficient headline can be easy. Since the subject material is severe (local weather change results on Arctic temperature), the headline ought to be equally factual.

With out being hyperbolic, WMO contains the record-breaking knowledge level that signifies concern for the Arctic by recognizing that it is a “new” and “file” temperature. Immediately, a journalist or reader can perceive that it is a never-before-seen local weather excessive by scientists that must be shared with the science neighborhood.

Learn the total press launch right here.

Creating Your Press Launch Headlines: 11 Do’s and Don’ts

When writing your press launch headline, remember that you’re competing for consideration. Hundreds of press releases are distributed every day and also you don’t need yours to be misplaced within the crowd.


  • Grasp the construction: Press releases have an accepted formatting and template commonplace that must be adopted. Goal for headlines with 10 phrases or much less to pack a much bigger punch.
  • Use current tense: Irrespective of when the information, occasion or product launch is, the headline should at all times be within the current tense. It will maintain your headline as much as trade requirements.
  • Incorporate knowledge: Any related numbers or knowledge ought to be included in your headline, if attainable. Journalists usually tend to see your headline as newsworthy if there may be quantifiable knowledge that may be shared to their viewers.
  • Personalize the headline: Relying in your trade or firm model pointers, your headline ought to match your tone of voice. If the corporate is playful, use brilliant and thrilling language. If the information is severe or advanced, follow the info.
  • Keep in mind to make use of website positioning: Search engine marketing is each marketer’s finest buddy. When unsure, be sure to’re utilizing key phrases that matter to your information story.
  • Reply “What’s the foremost message?”: The headline must match the core messaging of your information launch. If it doesn’t, it’s time to move again and proceed to workshop the headline.


  • Add too many phrases: You don’t need your headline to be complicated or lose the viewers’s consideration as a result of it has too many phrases.
  • Sacrifice readability for kind: Not all press releases can follow 10 phrases or much less for the headline. Attempt to keep inside that vary, but when it modifications or loses your foremost messaging, you then don’t need to observe that rule.
  • Embrace firm names: Much like the earlier rule, you wish to embrace what you do as a substitute of who you might be, if attainable. It will be a magnet for your viewers higher than name-dropping who you might be — particularly since each press launch already contains your emblem, commonplace company particulars and make contact with info.
  • Use salesy language: A journalist isn’t going to select up your press launch if it looks like a gross sales pitch. That can immediately hold forth reader alarm bells and dissuade them from studying your information.
  • Overthink it: A terrific press launch headline is vital, however it doesn’t need to drive you loopy. If you end up drafting a number of headlines and spending an excessive amount of time with rewrites, take a step again and ask your group for suggestions. Typically the best headline is the perfect resolution.

Remaining Takeaway

With all of this info in thoughts, you could really feel overwhelmed as you strategy your subsequent press launch. Don’t fear, simply take a deep breath.

Your key takeaway is to focus in your target market. Will they wish to learn this? Is it shareable?

And when you’re feeling caught with author’s block, simply come again to this text for inspiration and ideas.

There are infinite methods to market your organization, and because the trade evolves, so ought to your technique. For those who’re trying to maintain forward of the competitors and drive success, take into account subscribing to our e-newsletter. Enroll now and achieve entry to the most recent advertising ideas, recommendation and suggestions.


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